Founder, Sirk Serendipity
Martin Sirk founded the strategic consultancy Sirk Serendipity in 2019. His areas of expertise and interest include meeting design, association strategy and development, social and economic impact of meetings, destination marketing, networking theory, and the future evolution of the meetings industry. He is a frequent media commentator, event designer and moderator in all these areas.
Major clients include Global Association Hubs Partnership, advising Brussels, Dubai, Singapore and Washington DC how to assist international associations in achieving their strategic goals, as well as tech start-ups, international associations and meetings industry companies.
From 2002 to 2018, Martin was CEO of ICCA, the International Congress and Convention Association, and prior to that, he held senior positions with Hilton International, Brighton and Hove City Council, and the British Tourist Authority, working and organising meetings in all regions of the world.